Samantha Warren recently posted her Ideas of March post (which was inspired by a post from Chris Shifflet) and now I’m joining in too because for too long have I let this blog flounder in obscurity. It’s time the world was wooed by my wit and awed by my alliteration ability.
When things get busy here at Line In HQ, this blog’s not-very-taxing posting schedule of once a week is the first thing to chew on the metaphorical dust bunnies.
It’s not like I don’t have ideas. I do. (Some of them may even be useful.)
And it’s not like I don’t have time. If I can get a high score of
900 1200 on Fruit Ninja’s Arcade Mode, then surely I can wrangle some words and pictures together just once a week. There is stuff I know or have discovered that can help the people of the world.
And there are other important benefits to blogging.
As Mr Shifflet astutely observes, having your own space online is important even in the face of, er, Facebook and Twitter. These dudes may be all “come and play in my yard, lots of fun yo” right now, but at any moment their tiny army of little birds could sell off your underwear size (XL, natch) to Big Evil Marketing Corp or simply pick up their their whales and go home, leaving you and your reputation out in the cold, dark void of digital oblivion.
Being able to control every aspect of your online personage (your, ugh, Personal Brand) is important (and if you can’t do the technical stuff or the digital drawing stuff, I know a guy who can help).
So, given that I believe all that, why haven’t I done more of this here blogsmithery?
The Dramatic Reveal
But when it comes to this site, I am a lot more conservative in my approach.
Understandable, you might say. Be professional. Look the part. Say the right words.
Bollocks, I say.
Over 50% of my clients have found me through our travel blog, and those that haven’t are quickly made aware of it. It’s often very interesting how the tone of emails change after they see what else I’m up toósuddenly, it’s a lot less formal and a lot more friendly.
Instead of scaring them away, I actually believe it’s helped them make a decision. People feel like they’re dealing with a real person, however messed up he obviously is, instead of a cut-out of a web designer behaving in the way that he thinks web designers should behave.
In this world, personality wins. You get more clients by actively alienating a large portion of your potential marketóthose people that you didn’t really want to work with anyway. You get more work by being the Purple Cow: outrageous, daring, genuine. As the Maestro of Modern Marketing, Seth Godin says: “Safe is risky”.
You don’t have to be rude to alienate them, obviously. Simply being your genuine self and having opinions about stuff you know will often be enough to get some people whispering to their cats “that guy’s crazy”.
So, er, The Revival?
Blogging is the absolute perfect medium for expressing your personality. Video, audio, photos, text, drawings, animations: whatever form it takes, your blog can get it out there
So, I’m going to use this revival to let more of my weirdness hang out. I’m going to bring some of that Simon over here because I believe this Simon could use it.
And if you have let your wordsmithery languish for too long, then here’s how you can join in the blog revival:
- Write a post called Ideas of March (maybe we should extend it to April and rename it March of Ideas).
- List some of the reasons you like blogs.
- Pledge to blog more the rest of the month.
- Share your thoughts on Twitter with the #ideasofmarch hashtag.